Dublin, Sept. 14, 2023 (GLOBE NEWSWIRE) — The “Internet Advertising Global Market Report 2023” report has been added to ResearchAndMarkets.com offer.
The global Internet advertising market has seen notable growth, with its value rising from $418.48 billion in 2022 to a whopping $472.81 billion in 2023, showing a robust compound annual growth rate (CAGR ) by 13.0%. Although the ongoing conflict between Russia and Ukraine has temporarily hindered the global economic recovery from the COVID-19 pandemic, this dynamic market is expected to continue its upward trajectory, reaching an estimated $737.4 billion by 2027, with a CAGR of 11.8%.
Presenting market insights
Presenting a significant addition to a complete series of [Your Company Name], the Internet Advertising Market research report offers a wide range of insights, which includes global market size, regional distribution, competitive analysis, detailed market segments, current trends, and potential opportunities. This report serves as a vital resource, providing readers with an in-depth examination of both the current state and future landscape of the Internet advertising industry.
Technological evolution takes center stage
A key trend driving the Internet advertising market is the surge in technological advancements. Major industry players are actively introducing new technologies to increase productivity and maintain their competitive advantage. An example of this is Google Ads, an online advertising platform developed by Google, which introduced Search Ads 360 in February 2022. This innovative platform manages an unprecedented volume of data, driving new business innovations while facilitating centralized operations and user scalability. It also supports immediate management of new Google Ads features, including Performance Max and Discovery campaigns.
Strategic acquisitions reshape the industry landscape
In September 2021, Azerion, a digital media and entertainment platform based in the Netherlands, made an impactful acquisition. The company has acquired Sublime, a Paris-based creative solutions provider, to strengthen its digital advertising platform. This strategic move strengthens Azerion’s position, enhancing its ability to provide effective advertising solutions.
Global reach and emerging markets
While North America accounted for the largest region in the Internet advertising market in 2022, Asia-Pacific is poised to witness rapid growth during the forecast period. The market report covers regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Diversified geographic coverage
The report broadly covers countries such as Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the United Kingdom and the United States. This comprehensive analysis offers valuable insights into the unique market dynamics and growth prospects in each region.
Increasing Internet penetration fuels market expansion
Increasing Internet penetration is expected to be a key driver of the growth of the Internet advertising market. The widespread availability of the Internet has revolutionized the accessibility of information, bringing the world to users’ fingertips. This transformative ability has changed marketing by enabling personalized and engaging campaigns for consumers. Notably, a June 2021 International Telecommunication Union (ITU) report highlighted a 10.2% increase in internet users in 2020. Internet usage in Africa and the Asia-Pacific region has seen growth significant, increasing by 23% and 24% respectively between 2019. and 2021. These trends indicate the transformative impact of increasing Internet penetration on the Internet advertising market.
Complete market scope
The Internet advertising market includes revenue generated through Internet advertising, including email marketing and native advertising. The market value also includes the related goods and services provided by the service provider. This comprehensive report offers insights into market trends, growth patterns, and dynamics.
The major players in the Internet Advertising market are
- Alibaba Group Holdings Ltd
- Google LLC
- Baidu Inc.
- Microsoft company
- Amazon Web Services Inc
- Facebook Inc
- Twitter Inc
- Verizon Communications Inc
- Hulu LLC
- International Business Machinery Company (IBM)
- eBay Inc.
- Yahoo Inc.
- Smaato Inc
- Epom Ltd.
- Mobvista Co. Ltd.
Top reasons to invest in the relationship
This comprehensive report provides companies with the insights needed to:
- Get a global perspective in over 50 geographies
- Understand the impact of COVID-19 on the market and its subsequent recovery
- Assess the ramifications of the Russia-Ukraine conflict on commodity supply and global markets
- Quantify the influence of high global inflation on market growth
- Develop regional and country-specific strategies supported by localized data and analysis
- Identify segments with high growth potential for investment
- Outperform competitors through forecast data and market trends
- Evaluate customer preferences based on the latest market shares
- Reference performance compared to the main players in the sector
- Enhance presentations with reliable data and high-quality analytics for both internal and external stakeholders
Key information addressed
The report addresses key questions that influence understanding of the industry:
- Where is the largest and fastest growing Internet advertising market?
- How does the market align with the broader economy, demographics and similar markets?
- What forces will shape the future of the market?
The report encapsulates market characteristics, size, growth trajectories, segmentation, competitive landscape, market shares and strategies. It offers a comprehensive analysis of historical and forecasted market growth by geography, enabling businesses to make informed decisions.
|No. of pages||200|
|Estimated market value (USD) in 2023||$472.81 billion|
|Expected market value (USD) by 2027||737.4 billion dollars|
|Annual compound growth rate||11.8%|
For more information on this report, please visit https://www.researchandmarkets.com/r/lcvej
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Global Internet Advertising Market
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