NEW YORK (AP) The Associated Press has issued guidelines on artificial intelligence, saying the tool cannot be used to create publishable content and images for the news service, encouraging staff members to familiarize themselves with the technology.
AP is one of the few news organizations that has it started making rules on how to integrate rapidly developing technology tools like ChatGPT into their work. The service will join this Thursday with a chapter in its influential Stylebook advising reporters on how to cover the story, complete with a glossary of terminology.
Our goal is to give people a good way to understand how we can do some experimentation but still be safe, said Amanda Barrett, vice president of news standards and inclusion at AP.
Journalism think tank Poynter Institute, saying it was a transformative moment, he urged the newspapers this spring to create standards for the use of AI and share policies with readers and viewers.
Generative AI has the ability to create text, images, audio and video on command, but is not yet fully capable of distinguishing between fact and fiction.
As a result, AP said material produced by AI should be scrutinized, just like material from any other news source. Similarly, AP said that an AI-generated photo, video, or audio segment shouldn’t be used, unless the altered material is itself the subject of a story.
This lines up with tech magazine Wired, which said it doesn’t publish AI-generated stories, except when the fact that it’s AI-generated is the point of the whole story.
Your stories must be written entirely by you, Nicholas Carlson, editor-in-chief of Insider, wrote in a note to employees that has been shared with readers. You are responsible for the accuracy, correctness, originality and quality of every word in your stories.
Highly publicized cases of AI-generated hallucinations, or made-up facts, make it important for consumers to know that standards exist to make sure the content they’re reading, watching and listening to is verified, credible and as fair as possible, Poynter said in a editorial.
News organizations have been outlining ways that Generative AI can help before publication. It can help AP editors, for example, piece together story summaries in the works that are sent to its subscribers. It could help publishers create headlines or generate story ideas, Wired said. Carlson said the AI could be asked to suggest possible changes to make a story concise and more readable, or to come up with possible interview questions.
AP has been experimenting with simpler forms of AI for a decade, using it to create news stories from sports box scores or corporate earnings reports. This is an important experience, Barrett said, but we still want to enter this new phase with caution, making sure we protect our journalism and protect our credibility.
Chat creatorGPT OpenAI and The Associated Press last month announced a deal for the AI company to license the news archive it uses for training purposes to APs.
News organizations are concerned that their material is being used by AI companies without permission or payment. The News Media Alliance, which represents hundreds of publishers, has issued a statement of principles aimed at protecting the intellectual property rights of its members.
Some journalists have expressed concern that AI could eventually replace the jobs done by humans and is a matter of keen interest, for example, in contract talks between AP and its union, the News Media Guild. The guild hasn’t had a chance to dig into what they mean, said Vin Cherwoo, the unions president.
We have been encouraged by some provisions and have questions about others, Cherwoo said.
With safety measures in place, AP wants its reporters to familiarize themselves with the technology, since they will need to report stories about it in the coming years, Barrett said.
APs Stylebook, a roadmap of journalistic practices and rules for using terminology in stories, will explain in the chapter due out Thursday many of the factors journalists should consider when writing about technology.
The story of artificial intelligence goes far beyond business and technology, says the AP. It also covers politics, entertainment, education, sports, human rights, economics, equality and inequality, international law, and many other issues. Success stories of AI show how these tools are impacting many areas of our lives.
The chapter includes a glossary of terminology, including machine learning, training data, facial recognition, and algorithmic distortion.
Little of it should be considered the last word on the subject. A committee exploring guidance on the topic meets monthly, Barrett said.
I fully expect we will have to update the guide every three months because the landscape is changing, he said.
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